The hype around the new Adidas kit has been considerable, but I wanted to wait until I’d got up close and personal before commenting.
So along with hundreds of others (I’ve never seen the megastore so busy on a non-matchday) I wandered down to Molineux earlier to pick up the home shirt and form an opinion.
If I’m being pedantic (and that’s my job as a blogger right?) I’d point out this isn’t really ‘old gold’. In fact, the marketing campaign should probably have been #NewGoldNewChallenge for the sake of accuracy. It’s really more ‘Adidas yellow’.
The above shows the new top (left) against a few of the old shirts and it’s relative luminosity. It’s a lot more vibrant than any Wolves home kit I can remember. This isn’t necessarily a criticism, it’s just a radical departure from my perception of what old gold should look like, which is probably the colour of this top from 2001:
This idea might be incorrect of course and some of the *cough* more senior bloggers might like to educate me further on what constitutes classic old gold.
I’m what the fashion conscious like to call a lanky weed, but the benefit of this is that a size Medium is nearly always the correct benchmark to assess fit.
Sportswear in my experience is usually larger than regular clothing, so I’d suggest this top is a bit more fitted than expected but more or less true to size. If you’re ordering online, unable to try on the top before buying and straddle the line between two sizes, I would advise going bigger if unsure. But what do I know?
I like the trademark Adidas stripes across the shoulders and would probably have preferred to see them run all the way down the arms too, but I might be in the minority there.
The Adidas and Wolves logos are stitched on, which give it a more premium feel. Unlike others, I don’t think the size or design of the W88 logo is too much of an issue.
£49 is a hefty old sum for an adult shirt that will probably be replaced this time next summer, but it’s the accepted standard and most people seem to have made their peace with the cost.
Judging by the queue for printing names, numbers and Premier League badges, many are even happy to part with £10-15 extra for personalisation and/or bragging rights.
Although the above might suggest otherwise, this is probably the best Wolves top I’ve seen in my lifetime, but that’s not saying much. I’d have preferred a darker shade of gold but the quality – on first impressions – certainly can’t be faulted. It’s great to have the association of a prestige brand and I fully expect both replica shirts, as well as the equally smart training wear to fly off the shelves.